2020 - The year of Ugly
2020, what a year! This year is coming to end an end (finally). I want to use this post to
give everyone a summary of our year at The Ugly Company. It has been a rollercoaster
of successes and failures.
We began the year with a significant accomplishment – Hello! I’m Ugly made its way
onto shelves in SoCal Whole Foods. MacKenzie did an exceptional job taking the reins
to ensure we were successful with our new business partner.
In March, both Jared and Liz began to work for Ugly full-time.
Jared manages everything from our marketing strategy, to our website. Jared took
Ugly’s website from being a relatively hideous thing, that I originally made, into the
beauty that it is today. He is the person behind all of our social media posts. Feel free
drop him a DM anytime!
Liz took charge of all of the behind the scenes work that makes Ugly a functioning
company. It has been really special to see the sizes of our orders grow. Liz went from
shipping a few cases, out here and there, to shipping out several pallets at a time.
In May, we originally had plans to open a new office in Kingsburg, but we decided to put
our expansion on hold. Everyone knows all about Covid and the struggles it has
created for people across the world… So, I’ll skip over everything Corona related since
are all weary of it by now.
In the summer and fall, with the contributions from our customers, we donated several
hundred bags of fruit to Valley Children’s Hospital in Fresno, and Kingsburg High
School. We wanted to do our part to support frontline workers, and it wouldn’t have
been possible to give as much as we did without everyone’s support!
I myself spent most of my time this summer working with local farmers, in Kingsburg, to
find a home for their ugly fruit. If you happened to pass our Ugly big rig on CA-99, then
I was likely the one in the driver’s seat, trucking our ugly fruit to get cut and dried. I
often found myself thinking about the years past, when I would haul fruit from those
same farms to my dad’s compost yard instead. As Ugly’s business grows, we keep
diverting more and more of that ugly, but perfectly edible, fruit from the compost yard to
the dehydrator. That leads me to our biggest accomplishment of 2020.
This year we prevented 142,866 pounds of fresh ugly fruit from becoming waste. None
of this would have been possible without the support of customers. There’s an
incredible amount of work that goes into diverting all of that ugly fruit from being tossed
out. I, on behalf everyone here at The Ugly Co., cannot thank you enough for believing
in our company and mission.
Thank you all, we cannot wait to see what 2021 has in store! Happy New Year!!!