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What drives us
By 2025, prevent 12 million pounds of food waste by changing people's perception of Ugly one pack at a time.
What We Aspire To Be
Achieve Zero Food Waste at Farms Globally.
Who We Are
The Farmer Mindset
You don’t have to be a farmer to have a farmer’s mindset. It means taking initiative to cultivate something good, having the determination to do a job well, and the persistence and patience to achieve long-term results.
We are open and honest with each other and with our consumers because producing a high-quality and healthy product means we have nothing to hide.
Operating under the belief that we are all responsible for creating the world we want to live in. Taking ownership of the problem and facing it head on.
The world isn’t perfect, but we make it better by living with hope and a cheerful spirit.
No matter how challenging it gets or what obstacles are put in our way, we’ll persevere because we’re doing something much bigger than us.
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